Now, I don't think this is always true, but as a general rule it's pretty good. Don't put two typographic faces right next to each other. They compete to much, and it can looked jumbled. This video is a fun representation, taking the idea from the Macintosh ad campaign (Mac vs Windows) but instead has a Serif and Sans Serif.
Check it out!
http://www.youtube.com/watch?v=ot80u4fChII&feature=related
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